The first only critical guide to mechanical watches
The importance of criticism

When things get complex and sophisticated, you need an independent advisor, especially with so much money at stake.
Of course, criticism based on personal taste is useless for the readers who don’t share the same view. So the best criticism is the one based on facts and not on taste.

Hence, the principal role of the critic is to celebrate what is done correctly and to earmark what is done incorrectly. Without the ability to tell which watches are bad or not-so-good, compliments are meaningless.

This is why we are here, why we had the idea to launch this first-ever critical guide to the best watches in the world. We wanted to share our passion for this marvelous world. At the end of the day, the world of luxurious watches is all about passion, nothing else, particularly in the segment we are dealing with. Therefore, it is strongly recommended to find out as much as possible about what you are buying, in order to avoid feeling the wrong emotion. Given the huge number of watch brands and the absence of real information in the specialized media, the need for criticism is key when you want to invest a significant amount of money in feeding your desire. Having deep pockets does not necessarily mean that you know what to buy. Knowing what you are buying is a must nowadays.

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