The final mark, which is the result of the average of the six criteria’s marks, will give you an idea of the category to which the watch belongs. It is a rating based on facts, not on the emotion a design can make you feel. All you need to do to build up your selection is add your own criteria. How a watch is rated is not fixed or unchangeable either: the watch’s final rating can change over time.
Marks are not the only element: comments are equally important.
Under 50
The watch is not presented in the Guide.
From 50 to 60
The watch should be clearly improved; overall, it lacks homogeneity and coherence. It is only an interesting watch because of a few aspects. The watch could be a first acquisition for a non-expert, novice watch enthusiast.
From 60 to 70
The watch is of interest but fails with regard to some points (lack of maturity, development, after-sale service or price). The watch that has a very good price / quality relationship could belong in a collection.
From 70 to 80
The watch is well conceived, homogeneous and mature (even more so, if the rating is 75 and over). It could also be a former success waiting for an update or a rising star but lacking a little development. It should be included in a collection.
From 80 to 90
Extraordinary timepiece. It falls just short of being a true masterpiece, maybe due to its price tag or because the brand is not yet consolidated. But this watch has to be owned and worn as much as possible.
Above 90
Genuine masterpiece, this watch is clearly above the run of the mill. This is an exceptional timekeeper with a clearly state-of-the-art architecture (both movement, case & bracelet) and is best-in-class in terms of resale value and price tag. Completely authentic and head and shoulders above the rest of the competition, the development of this watch has reached its maturity, the concept is homogeneous and it even integrates a whimsical touch that makes it emotional. This is a must-have watch worthy of frequent admiration.
